30-Day Execution Playbook

Your roadmap from Day 1 to your first deal

πŸš€
β–Ό
🚨 First Things First: Complete Your Onboarding Form
Before we can do ANYTHING β€” before your Launch Call, before we build your CRM, before you send a single message β€” we need your onboarding form completed.

Why?

We're setting up your system and getting you A2P approved (this is what allows you to send text messages at scale). A2P approval typically takes 3-4 days, and we can't even start the process without information from this form β€” including your website.

πŸ“ Complete Onboarding Form

Once this is submitted:

  • We'll schedule your Launch Call
  • We'll start building your CRM
  • We'll submit your A2P registration
⚠️ Don't skip this
Everything else waits until this is done.
πŸ‘‹
β–Ό

What This Program Is

A system for finding off-market deals through agent relationships β€” with daily support, built-in AI tools, and a community of investors doing deals alongside you. You're not buying a course. You're joining a system with people behind it.

What This Program Is NOT

  • ❌ A get-rich-quick scheme
  • ❌ A "watch videos and figure it out" course
  • ❌ A done-for-you service β€” we guide you, but YOU execute

What Success Requires

The students who close deals all have one thing in common: they commit to the basics.

  • Show up to calls β€” People who attend calls do the most deals. Period.
  • Follow the system β€” Don't reinvent it. Trust the process.
  • Track your KPIs daily β€” Messages sent, messages received, Tier 1s, off-market leads, offers made, contracts signed, deals closed.
  • Stay accountable to your 1-on-1s β€” Terrance is there to help you. Use him.
  • Ask for help β€” The community and resources exist for a reason. Don't struggle in silence.

The Numbers That Matter

Here's the math behind the model:

500+
Messages/Day
3-8
Properties/Day
22-40%
Off-Market Rate
12-20
Leads β†’ 1 Deal
2-3
Deals/Month Goal

This isn't guesswork. Hit these numbers consistently, and deals will come.

How Support Works

You have access to live support every single day. Here's your weekly schedule:

MONDAY
11 AM ET
Daily Call
Matt
2 PM ET
Terrance & Tyler Daily
Underwriting + Dispo
7 PM ET
Evening Call
Alex S.
TUESDAY
11 AM ET
Daily Call
Matt
2 PM ET
Terrance & Tyler Daily
Underwriting + Dispo
4 PM ET
Q&A
Matt (Tech Support)
WEDNESDAY
11 AM ET
Daily Call
Matt
2 PM ET
Terrance & Tyler Daily
Underwriting + Dispo
4 PM ET
🎯 Foundations
Terrance (Beginners!)
7 PM ET
Night Call
Terrance
THURSDAY
11 AM ET
Daily Call
Matt
2 PM ET
Terrance & Tyler Daily
Underwriting + Dispo
7 PM ET
Evening Call
Alex S.
FRIDAY
11 AM ET
Daily Call
Matt
2 PM ET
Terrance & Tyler Daily
Underwriting + Dispo
🎯 New students: Attend at least one Foundations call
It's specifically designed for people going from 0 to 1. Wednesday at 4 PM ET with Terrance.

1-on-1 Coaching

After your All Systems Go call, Terrance will be stepping in for your personalized support during your first month.

⏱️
β–Ό

The Sequence

Here's exactly what happens after you pay:

1
Submit your onboarding form
Day 1
2
Get access to Skool
Day 1
3
Complete your Launch Call
Within 48 hours
4
Watch Week 0 videos while A2P processes
Days 2–5
5
A2P approval comes through
~3–4 days
6
Complete your All Systems Go (ASG) call
Once A2P approved

After ASG, you're live. You'll start sending messages and generating leads.

Your Homework: Week 0 Videos

While we're getting your A2P approved, your job is simple:

πŸ“ Location: Skool β†’ Classroom β†’ Underdog 1-Star β†’ Week 0
⏱️ Total Time: ~2 hours

What's Covered:

  • How to use the CRM
  • How Deal Generator works
  • Deep dive into the model (tiers, lead flow, how the system works)
  • Everything you need to know before you start generating leads

Watch all of it. By the time we do your ASG call, you should have completed Week 0 and be ready to hit the ground running.

πŸ““ Want Access to the No Fluff Notebook?
Comment your email in the Week 0 section in Skool and we'll add you to our Notebook LM resource center β€” an AI trained on 3+ years of Matt's calls and deal breakdowns.

What to Focus On

  • βœ… Complete the onboarding form immediately
  • βœ… Attend your Launch Call
  • βœ… Watch all Week 0 videos
  • βœ… Understand how the CRM and system flow together
  • βœ… Stay in communication β€” ask questions in Skool if you're stuck

What to IGNORE (For Now)

  • 🚫 Don't worry about 2-Star or 3-Star content β€” you won't have access yet, and it's not relevant until later
  • 🚫 Don't overthink your market β€” whatever we decide on the Launch Call is what we go with
  • 🚫 Don't stress about scripts or trackers yet β€” Week 0 videos cover everything you need
  • 🚫 Don't try to jump ahead β€” stay laser-focused on finishing Week 0
The system is designed to roll out in order. Trust the process.

βœ… Pre-ASG Checklist

Before your All Systems Go call, confirm:

βœ“
Onboarding form submitted
βœ“
Skool access confirmed
βœ“
Launch Call completed
βœ“
Week 0 videos watched (all of them)
βœ“
CRM login received
βœ“
A2P approval confirmed

If all boxes are checked, you're ready for ASG.

βœ… Outcome
You feel grounded. You understand the system. You're ready to execute β€” not guessing.
🎯
β–Ό

Your Week 1 Non-Negotiables

You're live. A2P is approved. Now it's time to execute.

Action Why It Matters
Book your 1-on-1 with Terrance Accountability and personalized support β€” don't skip this
Generate leads every day Consistency compounds. No zero days.
Attend at least 3 live calls this week Get help, stay connected, learn faster
Fill out your daily KPIs The most successful students track every day
Watch Week 1 videos Learn how to submit leads and run your setup calls

Messaging Benchmarks

Keep an eye on these numbers inside your CRM:

95%+
Delivery Rate
8%+
Response Rate
<15%
Failed/Error Rate

If your numbers are off, ask for help on a call. We'll troubleshoot together.

Daily KPI Tracking

Fill this out every day. The students who track their KPIs are the ones closing deals.

πŸ“Š Open KPI Tracker
KPI What It Measures
Messages SentTotal outbound texts
Messages ReceivedResponses from agents
Tier 1sAgents who became Tier 1 (real conversations)
Off-Market LeadsLeads sent over by Tier 1 agents
Offers MadeOffers you submitted on properties
Contracts SignedOffers that got accepted
Deals Sold (Dispo)Contracts you closed or assigned

This is the scoreboard. Track it religiously.

Keep Your CRM Clean

Your CRM is your command center. Keep it tight:

  • βœ… Call your Tier 1s within 1–2 hours β€” Speed matters. Hot leads go cold fast.
  • βœ… Clear your inbox daily β€” Don't let messages pile up.
  • βœ… Only active deals in Tier 1 pipeline β€” If a lead doesn't work out, tag them Tier 2 and move them out.
⚠️ A messy CRM = missed deals
Stay organized.

Week 1 Videos (Watch This Week)

πŸ“ Location: Skool β†’ Classroom β†’ Underdog 1-Star β†’ Week 1
What's Covered:
β€’ How to submit leads to the team for feedback
β€’ How to get numbers from Terrance's call and Matt's call
β€’ The Cash Setup Call flowchart (your second call framework)
πŸ“ Need Scripts, Flowcharts, or Templates?
All resources from Underdog 1-Star videos (scripts, flowcharts, trackers, etc.) can be found in Skool under "Underdog Resources".

βœ… Week 1 Checklist

βœ“
1-on-1 with Terrance booked
βœ“
Generating leads daily (500+ messages/day target)
βœ“
Attending at least 3 live calls this week
βœ“
Filling out KPIs every day
βœ“
Week 1 videos watched
βœ“
CRM inbox cleared daily
βœ“
Tier 1s called within 1–2 hours
βœ… Outcome
You've got momentum. Leads are coming in. You're tracking activity. You know how to get help. Now let's turn those conversations into opportunities.
πŸ’Ž
β–Ό

What Makes a Good Lead?

Not every lead is a deal. Here's what you're looking for:

βœ… Green Flags (Worth Pursuing):

  • Off-market property
  • Ugly house / needs work
  • Asking price already under Zillow estimate
  • Agent is responsive and flexible on price
  • Seller has motivation (tired landlord, inherited, divorce, vacancy, etc.)

🚫 Red Flags (Probably Not a Deal):

  • Asking at or above retail value
  • Agent won't budge on price
  • "Just testing the market"
  • Retail-ready property at retail price
The best deals: Off-market, ugly, and already priced under retail.

The Quick Mental Framework

When you're on the phone and the agent gives you an ARV (After Repair Value), here's what to do in your head:

"They say it's worth $400k β†’ My mind immediately goes to $200k."
50% of ARV is your starting point. Adjust up or down based on condition.

Why so low? Because flippers need at least $120k spread between what they can sell it for and what you're selling it to them for β€” and that's before repairs.

How to Find ARV (After Repair Value)

You need to find apples-to-apples comparables:

Match This To This
Bed/Bath countSame (3/2 β†’ 3/2)
StoriesSame (single level β†’ single level)
Build typeSame (brick β†’ brick)
Year builtWithin ~10 years (1970s β†’ 1970s-80s)
LocationSame subdivision, don't cross major roads
ConditionRenovated/updated comps

Pro Tip: Go back in time before expanding geography.

  • Start with last 6 months
  • Then go back 12 months
  • Then 18 months
  • Red flag: If nothing sold in a year, will a flipper even want this?

Repair Cost Estimates (Per Square Foot)

Cosmetic
$25–30/sq ft
Moderate
$40–45/sq ft
Full Gut
$60–65/sq ft
Fire Damage
$105/sq ft

Big Ticket Items:

  • Roof: $10k–$20k (depends on size)
  • AC/HVAC: $9k–$14k
  • Hot Water Heater: $3k–$4k
  • Foundation: Ask the team
  • Pool: Ask the team

Your Tools

Resource What It Does
Deal CalculatorPlug in ARV, repairs, holding costs β†’ spits out your MAO
Underwriting FlowchartVisual step-by-step for running numbers
Underwriting Homework3 practice properties to comp and calculate
Deal Generator (CRM)AI pulls property analysis automatically β€” check your notes

When to Bring a Deal to the Team

Submit a lead for review when:

  • βœ… You've talked to the agent (not just texted)
  • βœ… You have the asking price
  • βœ… Property is under 80% of retail value
  • βœ… Ideally off-market (on-market can work if heavily discounted)
πŸ“ Where to submit:
β€’ Terrance & Tyler Daily (2 PM ET, Mon–Fri) β€” deal underwriting + dispo help
β€’ Matt's Q&A (Tuesday 4 PM ET) β€” open floor

Don't sit on leads wondering if they're good. Ask.

βœ… Week 2 Checklist

βœ“
Generating leads daily (500+ messages)
βœ“
Calling Tier 1s within 1–2 hours
βœ“
Checking property analysis in CRM notes
βœ“
Identifying off-market, ugly, discounted properties
βœ“
Getting asking prices from agents
βœ“
Running numbers using the calculator
βœ“
Completing underwriting homework (3 properties)
βœ“
Submitting qualified leads for team review
βœ“
Attending at least 3 live calls this week
βœ“
KPIs logged daily
βœ… Outcome
You're not just getting leads β€” you're identifying real opportunities, running the numbers, and getting team feedback before you make offers.
πŸ“
β–Ό

Managing Your Time: The Pomodoro Technique

As you scale activity, time management becomes critical. Use the Pomodoro Technique to stay focused and productive:

Step Duration
Work sprint25 minutes of focused work (no distractions)
Short break5 minutes
Repeat4 rounds
Long break15–30 minutes after 4 rounds

This keeps you from burning out and helps you batch tasks (lead gen, follow-ups, calls) efficiently.

How to Make Offers

Once you've run your numbers and got the green light from the team, here's how to present your offer:

Do This Why
Give an offer range (not a single number)Avoids bidding wars, gives room to negotiate
Have the agent fill out the contractThey won't waste time on a deal they don't believe will close
Let them use their state-approved contractAgents are required to use state-specific contracts for licensing

Why this works:

  • If the agent fills out the contract, they're bought in
  • You're not competing on price β€” you're competing on certainty and speed
  • Ranges give you flexibility without looking weak
πŸ“ Listen to real offer calls
Skool β†’ Underdog 1-Star β†’ Resources β†’ Call Logs

The Follow-Up System

Most deals are won or lost in the follow-up. Here's the rule of thumb:

Situation Follow-Up Cadence
Offer made, waiting on decisionFollow up daily until they accept or go with someone else
They went with another buyerFollow up weekly β€” deals fall through all the time
Offer rejected, door still openMove to "Offer Follow-Up" column in CRM, weekly check-ins

Use the CRM to automate this:

  • Set tasks for daily/weekly follow-ups
  • Schedule text messages days in advance
  • Let the system do the work so nothing slips through

Rookie Mistakes to Avoid

  • 🚫 Making offers and not following up β€” Most deals don't close on the first conversation. Follow-up is where money is made.
  • 🚫 Assuming the agent is only talking to you β€” They're not. Agents are talking to multiple buyers. If you go quiet, they'll take another offer and ghost you.
  • 🚫 Giving a single number instead of a range β€” This puts you in a bidding war. Ranges keep you flexible and in control.
  • 🚫 Filling out the contract yourself β€” Let the agent do it. If they're willing to fill it out, they believe it'll get accepted.
  • 🚫 Waiting too long to follow up β€” Daily on pending offers. Weekly on lost deals. Deals fall out constantly β€” be there when they do.

Use the Notebook for Answers

By now, you should be using the No Fluff Notebook to get answers fast.

πŸ’‘ What is it?
A community-wide AI notebook trained on 3+ years of Matt's call transcripts, deal breakdowns, and Q&A sessions.

What can you ask it?

  • "Is this a good lead?"
  • "How should I handle this objection?"
  • "What's the best way to follow up on a stale offer?"
  • "How do I run numbers on a creative deal?"

πŸ“ How to get access: Go to Skool β†’ submit your email β†’ we'll add you to the Notebook

Don't wait for a call to get your question answered. Ask the Notebook.

βœ… Week 3 Checklist

βœ“
Using Pomodoro technique to manage time
βœ“
Making offer ranges (not single numbers)
βœ“
Having agents fill out contracts
βœ“
Following up daily on pending offers
βœ“
Following up weekly on lost/stale offers
βœ“
Using CRM tasks and scheduled texts for follow-ups
βœ“
Listening to call recordings in Skool (Resources β†’ Call Logs)
βœ“
Using the No Fluff Notebook for quick answers
βœ“
Attending at least 3 live calls this week
βœ“
KPIs logged daily
βœ… Outcome
You're making smart offers, following up relentlessly, and using the system + tools to stay on top of every opportunity.
πŸš€
β–Ό

Analyze Your Numbers

By now you have 3–4 weeks of data. Time to review.

The Benchmarks:

  • 12–20 off-market leads should convert to 1 deal
  • 500+ messages/day β†’ 3–8 properties/day β†’ 22–40% off-market

Ask yourself:

  • Do I have a deal? If yes β€” what did the numbers actually look like to get there?
  • If no deal yet β€” where's the bottleneck?

Common Bottlenecks for New Students

Problem Symptom Fix
Waiting too long to make offersLeads pile up, no offers outMake offer ranges faster β€” don't overthink
Not calling Tier 1s fast enoughLeads go cold, agents ghostCall within 1–2 hours, clear inbox daily
Not following upOffers made but no tractionDaily follow-up on pending, weekly on lost
Low message volumeNot enough leads in the pipelineGet back to 500+ messages/day

If you already closed a deal β€” the goal now is getting there faster next time.

The Star System

Now that you're in execution mode, here's how progress is tracked:

⭐
1-Star
No deal yet β€” learning, executing
⭐⭐
2-Star
First deal closed
⭐⭐⭐
3-Star
4 deals closed
⭐⭐⭐⭐
4-Star
10 deals closed
πŸ”“ What unlocks at 2-Star:
Buyers list training β€’ Advanced disposition strategies β€’ Scaling systems

Stars track results, not effort. Keep executing.

When a Deal Hits: The Disposition Process

Got a signed contract? Here's what happens next.

Phase 3: The Business of the Business

Step What to Do Timeline
1. Pre-MarketingGather property info: age of roof, HVAC, major systems, photosImmediately
2. Earnest MoneyGet earnest money into titleWithin 48 hours
3. Confirm AccessKnow when you can get buyers into the propertyBefore marketing
4. Blast to BuyersGet the deal out to your buyers listTrack your TTB
5. Schedule WalkthroughsGet buyers physically in the propertyAs interest comes in
6. Collect OffersBuild a stack of offers from interested buyersDuring walkthrough period
7. Assign the ContractPick the best buyer, assign the dealOnce you have solid offers
8. CloseDeal closes, you get paidPer contract timeline
πŸ“Š Key Metric: Time to Blast (TTB)
How long from signed contract β†’ deal sent to buyers? The faster your TTB, the faster you sell. Track it.

Using Tyler for Disposition (JV)

If you're new and don't have a buyers list yet, use Tyler Pugh in the group.

How it works:

  • You source the deal, get it under contract
  • Tyler helps you sell it (disposition)
  • You JV the assignment fee

This gets you paid faster while you learn the dispo process. Don't let a deal die because you don't have buyers yet. Use the team.

Start Building Your Buyers List

While you're sourcing leads, you should also be adding buyers.

Why?

  • More buyers = faster sales
  • More buyers = higher assignment fees (competition)
  • More buyers = you control your own dispo

Tools to use:

  • Cash Buyer Prospecting workflow (inside CRM)
  • InvestorLift
  • InvestorBase
πŸ“ 2-Star Training
Once you hit 2-Star, you unlock the full buyers list training. Start now so you're ready.

βœ… Week 4 Checklist

βœ“
Reviewed KPIs β€” identified bottlenecks
βœ“
Made adjustments based on data
βœ“
Understand the Star System
βœ“
Know the disposition process (if deal signed)
βœ“
Earnest money in title within 48 hours (if deal signed)
βœ“
Tracking Time to Blast (TTB)
βœ“
Started building buyers list (CRM workflow, InvestorLift, InvestorBase)
βœ“
Using Tyler for JV dispo if needed
βœ“
Continuing daily lead gen (500+ messages)
βœ“
Attending at least 3 live calls
βœ“
KPIs logged daily
βœ… Outcome
You understand where you are, where the gaps are, and what it takes to scale. Whether you have a deal or not β€” you know the path forward.
πŸ†
β–Ό

Consistency Beats Hacks

There's no secret trick. There's no shortcut. The students who win do the boring stuff every single day.

The truth:

  • 500 messages today won't get you a deal tomorrow
  • But 500 messages every day for 30 days? That's a pipeline
  • The system works β€” but only if you work it

What consistency looks like:

  • Show up even when you don't feel like it
  • Log your KPIs even when the numbers are ugly
  • Follow up even when agents ghost you
  • Attend calls even when you think you already know the answer
Most people are looking for hacks. Be the person who just does the work.

Scaling: More Messages = More Deals

500 messages/day is the starting point β€” enough to do 1–2 deals per month.

But look at the 4-Star students (10+ deals). They're not sending 500 messages a day. They're sending 2,500+.

500
Messages/Day
1–2 deals/month (starting point)
1,000
Messages/Day
2–4 deals/month
2,500
Messages/Day
5+ deals/month (scaling)

The math is simple: More messages β†’ More leads β†’ More deals

The Long-Term Value of Relationships

Here's the part most people miss:

You're not just generating one-time leads. You're building relationships.

  • Tier 1 agents who close deals with you? They'll bring you more deals.
  • Tier 3 agents who had nothing today? They might have something in 6 months.
  • Buyers you work with? They'll keep buying from you.
The students who scale fastest aren't just prospecting harder β€” they're getting return business from relationships they built early.

So yes, send more messages. But also nurture the relationships you're building along the way. That's how you build a business that doesn't require you to grind forever.

Community Leverage

You're not doing this alone. Use the community.

What the community gives you:

  • Daily calls with people who've done what you're trying to do
  • Real-time feedback on deals
  • Accountability (people notice when you disappear)
  • Proof that this works β€” watch others close deals

How to leverage it:

  • Ask questions in Skool β€” don't struggle in silence
  • Celebrate wins (yours and others')
  • Share what's working β€” teaching reinforces learning
  • Show up to calls β€” even just to listen

The people who engage with the community close more deals. Period.

Why Most People Quit Too Early

Here's the hard truth: most people quit right before it clicks.

The timeline most people expect:

Week 1: Learn β†’ Week 2: Leads β†’ Week 3: Deal β†’ Week 4: Scale

The timeline that's actually realistic:

  • Week 1–2: Learning, setup, first leads coming in
  • Week 3–4: Building pipeline, making offers, following up
  • Week 5–8: Deals start hitting (if you've been consistent)
  • Month 3+: Predictable deal flow

Why people quit:

  • They expected faster results
  • They stopped being consistent
  • They isolated instead of asking for help
  • They let one bad week turn into a bad month
πŸ’‘ The difference between people who make it and people who don't?
The ones who make it just didn't quit.

The Long Game

This isn't a 30-day sprint. It's a business.

Mindset Shift From To
Timeline"I need a deal this week""I'm building a pipeline"
Activity"I'll do it when I feel like it""I do it every day regardless"
Support"I'll figure it out myself""I'll ask for help fast"
Setbacks"This doesn't work""What do I need to adjust?"

The students who close 10+ deals didn't have some special advantage. They just kept going.

Final Reminders

  • βœ… The system works β€” trust it, follow it, don't reinvent it
  • βœ… The support is there β€” use the calls, use the Notebook, use the community
  • βœ… Your numbers tell the story β€” track KPIs, find bottlenecks, adjust
  • βœ… Consistency compounds β€” small daily actions create big results
  • βœ… Don't quit β€” most people stop right before it clicks

You're Ready

You've got:

  • βœ… A proven system
  • βœ… Daily support
  • βœ… AI tools
  • βœ… A community of investors doing deals
  • βœ… A 30-day playbook
Show up. Do the work. Ask for help. Don't quit.

Welcome to No Fluff. Let's get your first deal. 🀝